It is not difficult to see in the news that the Industry and Commerce Bureau of a certain region has conducted quality spot checks and inspections on the wire and cable products sold in the circulation field of the region, with a failure rate of xx%. Especially, if you see which model of cable product quality linkage spot checks are available nationwide this year, some people in the wire and cable industry can't bear it!
Anyway, it is all related to the quality of wire and cable products. When it comes to the quality of cable products, we have to mention the word "sampling", which is something that customers have to do despite being annoyed. As is well known, one of the positions that we often deal with cable product demanders is wire and cable sales personnel. How to respond to government quality supervision departments and customer inspections, as well as carefully handle problems when they arise, is a compulsory course for cable sales personnel!
Three characteristics of increased sampling intensity in cable marketing process:
1. More reports from other peer companies. For example, the cables sampled for project contract inspection by Company A are due to other peer companies failing initial testing and then reporting them.
2. The fire and quality supervision departments take the initiative to conduct spot checks on the construction site. If the cables for the B cable enterprise project have been used up and the remaining parts have been sent for fire inspection, etc.
3. The power company also adopts blind sampling method. Separate the sampling and testing personnel to avoid human factors affecting the testing results from a systemic perspective.
In the increasingly competitive market of the wire and cable industry, where users are paying more attention to product quality inspection, how should cable companies ensure that product sampling results meet the technical requirements of the contract?
After the production standards for the contract goods reviewed by both parties are clarified, the cable sales personnel should ensure that the order details are clearly executed according to the standards and meet the technical requirements of the contract. The internal production and process control of the company should strictly follow the standard requirements for finished product testing to ensure the shipment of qualified products. Products with quality defects should not be released easily without strict approval procedures.
2. Sales personnel should conscientiously provide follow-up services after product sales. In the event of cable sampling or unqualified sampling, sales personnel should take the initiative and respond quickly, striving to arrive at the site for follow-up services as soon as possible, and understand relevant information about the sampled products (such as product model specifications, sampling length, warranty number, product inspection unit and inspection unit, etc.). If the sales personnel know where the cables are being tested after cable sampling, they should track the entire process and work in detail. At the same time, they should report this information to the sales supervisor and technical service department leaders in the first time, so that the company can make good use of relevant resources and further cooperate with the manager to properly handle the sampling matters.
3. The sales supervisor should actively coordinate with relevant functional departments to coordinate and handle the situation, and actively utilize the relationships in various aspects of the region, especially for cross regional and cross industry businesses, and obtain the support and cooperation of relevant personnel in the region.
In short, in the process of cable marketing, if customers (or government quality supervision departments) fail to conduct spot checks or inspections, relevant personnel and departments must work together to form a joint force, try to contain the incident in its early stages or make it easier to handle, effectively saving time and reducing costs.